Websites and local SEO for the trades
We make the phone ring.
You count the calls.
Sidecar builds the website and runs the local SEO that turns a Google search into a phone call. Every plan comes with a tracking number, so you see calls, not a traffic chart.
Get a free website and listing check.
Drop your website and your email. Within 48 hours you get a plain-English breakdown: what's working, what's costing you calls, and what to fix first. No pitch attached.
The map pack
Nobody scrolls that far.
Search "furnace repair near me" and Google shows three businesses on a map before anything else. That box is the map pack. Most of the calls go to those three. Everyone below it is splitting what's left.
Not the ads above it, not the blue links below it. The three businesses on the map.
Source: BrightLocal, 2023If you're not on page one, you're not in the running. If you're not in the box, you're hoping.
Source: Backlinko, 2023And 70% more likely to get the visit. Google's own numbers for a filled-out Business Profile.
Source: Google Business Profile HelpThree things decide who gets in: relevance, distance and prominence. You can't move the business. We work the other two, every week.
Relevance is the profile and the site saying exactly what you do and where. Prominence is reviews, citations and the pages Google finds about you. Both are routine work most businesses never get around to, which is why a business with 160 reviews can sit under one with 52.
An example, not a real business. Three listings above yours with fewer reviews and a worse rating than you have.
The data behind getting found
Your customers search long before they call.
Every recommendation we make traces back to how people actually find a local business. Not a theory, the numbers.
Near me
Searches with "near me" connect people to businesses close to them on Google Search and Maps.
A complete profile and a site that says what you do and where you do it is how you show up for those searches. Most businesses have one or the other, rarely both.
Source: Google Business Profile HelpRelevance
Google ranks local results on relevance, distance and prominence.
Distance is where your business sits. The other two are yours to control.
Source: GoogleReviews
More reviews and higher ratings can improve where you rank and whether people trust you enough to call.
Which is why review requests go out after every job, automatically.
Source: GoogleCrawlable
Google finds pages through links and understands a site best when its content is clear, descriptive and easy to crawl.
A page for each service and each city, written in plain language, is the whole trick.
Source: Google Search CentralWhat we do
Three things, done properly.
We know what works for a service business and we don't stray from it.
The work that turns a website into a job source.
Local SEO brings in calls without paying for every click. Done right it compounds, month after month, instead of stopping the day you pause the budget.
- Keyword research and a page plan for your trade and your cities
- A new landing page or article every month
- Call tracking, so you see which pages make the phone ring
- A monthly report in plain English
A site built to be called, not admired.
Mobile first, fast, written for your trade. First draft in 48 hours, live in one to three weeks, and we keep editing it for as long as you're with us.
- Click-to-call and a quote form on every page
- Copy written for your trade and your city, not a template
- Unlimited edits, included in every plan
- Hosting, speed and security handled
The listing that decides who gets the call.
The map pack is where most calls start. We claim it, fix it and work it every week so Google has a reason to show you.
- Categories, services, photos and hours set the way Google wants them
- Review requests that go out after every job
- Weekly posts and photos
- Citations corrected across the web, so every listing agrees
The cost of a missed call
A missed call is a job for someone else.
Here's what the research says happens next, and how we make sure it doesn't happen to you.
Calling a lead back within five minutes makes you 100 times more likely to reach them than waiting thirty.
Source: Lead Response Management Study, MIT and InsideSales.comBusinesses that respond within an hour are seven times more likely to qualify the lead than those that wait longer.
Source: Harvard Business Review, 2011Most customers don't shop around. They call the next business on the list, and the first one to pick up usually gets the job.
Source: Lead ConnectYou can't answer every call. You're under a sink. That's exactly what the missed-call system is for.
When a call goes unanswered, the customer gets a text back within seconds, so they know you're coming, before they've dialed the next company. After every finished job, a review request goes out on its own. More reviews, better rank, more calls. That loop is the Sidecar Lead Loop.
See how the Lead Loop worksWhat we track
Numbers you can check yourself.
Every client gets a tracking number on day one and a baseline before anything changes. The monthly report shows these three numbers, every month.
Results from Sidecar's first clients get published here as the day-30 reports come in. Nothing on this page is made up.
Common misconceptions
Three things owners get wrong.
"I'm not here to get you more traffic. I'm here to get you more jobs. If the phone isn't ringing more, the report will say so, and we fix it or you leave. No contract keeping you here."
Matt Conn, founder of Sidecar Growth
Want more context before you book?
The services page walks through the process step by step. The pricing page shows every number.
Let's make the phone ring.
Twenty minutes. Bring your questions and your doubts. You'll get a straight answer about what's possible for your business.