Transparent pricing
Plans that grow with your business.
No hidden fees, no long-term contracts. Pick a starting point and move up whenever you're ready. Cancel with thirty days' notice.
| Included features | Website | Lite | Standard | Premium | Elite |
|---|---|---|---|---|---|
| Website built, hosted and kept secure | Included | Included | Included | Included | Included |
| Copy written for your trade and your city | Included | Included | Included | Included | Included |
| Unlimited edits, for as long as you stay | Included | Included | Included | Included | Included |
| Google Business Profile set up and managed | Not included | Included | Included | Included | Included |
| Review requests after every job | Not included | Included | Included | Included | Included |
| Citations built and corrected | Not included | Included | Included | Included | Included |
| Call tracking number and lead attribution | Not included | Not included | Included | Included | Included |
| Monthly report in plain English | Not included | Not included | Included | Included | Included |
| Keyword research and a page plan | Not included | Not included | Included | Included | Included |
| A new landing page every month | Not included | Not included | Included | Included | Included |
| A new article every month | Not included | Not included | Included | Included | Included |
| Missed-call text back and the Lead Loop | Not included | Not included | Not included | Included | Included |
| Two pages a month and weekly profile posts | Not included | Not included | Not included | Included | Included |
| Advanced work: competitor tracking, schema, AI answer visibility | Not included | Not included | Not included | Not included | Included |
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Every plan includes the website. Month to month, billed to the card on file. Ad spend is never part of these numbers.
Ads pricing
Your rate gets better as you grow.
Google Search and Local Services Ads, managed for return and reported in leads, never impressions. Your spend stays in your own ad account.
A low, predictable floor
Every account starts at $500 a month. That's the minimum, full stop. Whether you're testing ads for the first time or running a modest local campaign, you know exactly what the low end looks like.
Your rate drops as you scale
As spend grows, the $500 base is a smaller and smaller share of the total. Run more ad spend and you're paying us less per dollar, not more.
$500/mo + 15% of ad spend above $2,000/mo
Covers Google Search and Google's Local Services Ads, the listings with the "Google Guaranteed" check mark, where your trade qualifies.
| Monthly ad spend | Sidecar's fee | Effective rate |
|---|---|---|
| $2,000 | $500/mo | 25.0% |
| $5,000 | $950/mo | 19.0% |
| $10,000 | $1,700/mo | 17.0% |
| $20,000 | $3,200/mo | 16.0% |
The bigger the budget, the lower the rate. That's the whole point.
Not sure which plan fits?
Twenty minutes, no pressure. We'll help you pick the right starting point.